Welcome to the world of AVENA, where since 1926 Italian tradition blends with freshness in every bottle. Born in Potenza and loved throughout Italy, AVENA is synonymous with high-quality soft drinks that have quenched the thirst of generations.
From Dream to Reality
It was in 1926 when Michele Avena, a modest street vendor with a heart full of ambition, brought his entrepreneurial dream to life. With courage and determination, he founded a small ice and soda factory in Potenza. What began as a spark of hope has transformed, over four generations, into a shining example of industrial success. Today, Michele's bold vision has evolved into a modern soft drink industry, a company that continues to refresh Italy with the same innovative spirit as its founder.
A Family Legacy Through Time
A Heritage of Flavor and Tradition
Michele Avena's legacy shines like a beacon, illuminating the company's path toward excellence. His vision continues to inspire an unwavering dedication to quality and unparalleled craftsmanship in creating our beverages. The rich history of AVENA is not just a story, but a living treasure, safeguarded in the memories and traditions passed down from generation to generation. It is this heritage of knowledge, values, and passion that ensures the authentic taste of AVENA will continue to delight palates for generations to come.
A Company with an Eye on the Future
The heart of AVENA beats to the rhythm of innovation. Over the years, the company has consistently invested in modernizing and expanding its facilities, promptly responding to market challenges and consumer needs. This commitment to progress reached its peak in 2023 with the completion of an ambitious upgrade and renewal of the production plants. This future-oriented vision ensures that AVENA continues to offer top-quality products, combining a century-old tradition with the most advanced production technologies.
The story of Avena is a treasure held in the memories and traditions passed down from one generation to the next. It is a bridge between the past and the future, a family tale that continues to write new, exciting chapters.
